Digital Marketing Executive

We are looking for a Digital Marketing Executive to join our team and help us drive our online marketing efforts. You will be responsible for implementing, developing and executing digital marketing campaigns across various channels, with a focus on driving traffic, engagement, and leads for our business.

Responsibility

• Develop, manage and execute digital marketing campaigns across multiple channels, including email marketing, social media, PPC, SEO, display advertising, and content marketing.

• Plan and execute organic and paid social media campaigns across all major social media platforms (Facebook, Twitter, LinkedIn, Instagram, etc.)

• Monitor and analyze digital marketing campaigns to measure ROI, and develop insights for future marketing strategies and campaigns

• Utilize SEO and PPC tactics to drive qualified traffic and leads to our website, while optimizing our digital channels for lead generation

• Conduct competitive analysis and industry research to identify new digital marketing opportunities

• Collaborate with internal stakeholders such as the creative team, content team, and sales team to create campaigns that align with overall brand and business goals

• Stay up-to-date with the latest digital marketing trends, technologies, and techniques, and incorporate them into our digital marketing strategy and campaigns

• Manage relationships with external agencies and partners, as needed

• Analyze website analytics and create reports on digital marketing campaign performance

• Monitor and manage our online reputation, ensuring a positive brand image across all digital channels
• Support the development of content marketing initiatives to drive brand awareness and engagement

• Assist with ad-hoc marketing projects as required

Requirements

• Bachelor’s degree in marketing or related field

• 2+ years of experience in digital marketing, preferably within a B2B environment

• Strong understanding of digital marketing channels, tactics, and metrics, including SEO, PPC, email marketing, social media, content marketing, and analytics

• Knowledge of marketing automation tools and CRM systems

• Excellent written and verbal communication skills, including the ability to craft engaging copy for digital channels

• Strong analytical skills with experience using Google Analytics or similar tools to monitor and analyze campaign performance

• Self-starter who can work independently and manage multiple projects simultaneously

• Ability to work effectively in a team environment, collaborate with internal stakeholders, and build strong relationships with external partners

• High attention to detail and a proactive mindset

• Positive attitude, adaptability, and a willingness to learn and grow in a fast-paced environment.

Digital Marketing Executive

A profit-oriented organization in the marketing communications sector

408 Omofade Crescent, Omole Phase 1, Lagos, Nigeria.

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